Hi there, I am Liesa, a twenty-something girl living in Berlin. I’m a content creator, a social media and PR manager and a blogger. My natural curiosity helps me to always be on top of the latest social media trends, new tools and marketing techniques.
I’m a strong believer in living and learning. In my opinion that’s what furthers out of the box thinking and eventually makes you an expert in your field.
I think that expertise derives from two things mainly: ambition and passion. Both are characteristics that describe me very well. I just love what I do and that’s what makes it easy to always learn more, do more and get better and better.
By the way, I am a German native speaker but also comfortable in English.
A good story connects a company and its customer. I write engaging and on-brand content, which is well-grounded by research and data-analysis if needed.
Social Media means more than scheduling a post once in a while. It’s about community engagement, influencers, channel analysis and quality content.
Identifying influencers in a domain is a key aspect to growth. I know what to look for in an influencer to get the best coverage for your company.
Good content has two purposes mainly: being found by Google and connecting company and customer. I make sure not only that your content is found online but also that it sounds great.
Journalist outreach, writing press releases and organizing events are just a few things I learned during my career in PR. Let me help you getting your company’s name out there.
One needs to have a large set of skills to grow a business. I think outside of the box to identify the most efficient and effective ways to help you grow your company.
Going to Australia after my graduation was perfect for personal growth. I picked up several jobs, travelled around the continent and had a frugal live.
I graduated with a master of arts in applied media research. Primarily the subject statistics gave me a foundation to understand data sets and use them for storytelling.
That’s where I first interned in the field of Public Relations. I learned how to write press releases, managing a PR campaign and contributing content in a CMS.
Thailand woke up my interest for Southeast Asia. I enjoy diving into different cultures, to learn about their life and to reflect it on my own life. It shouldn’t be my last Asian experience.
The first time I came in touch with self-employment in my field of expertise. In the wortweiss agency I applied a lot of my learnings in SEO and content creation in a practical way.
In Amsterdam I interned at the fashion label Avelon. I wanted to be as close as possible to the product. Understanding the mission behind the product makes it possible to write great content and press releases.
In Berlin I had to experience the startup culture. It was all about working smart to get stuff done. At Wimdu I was responsible for publications, cooperation management and PR campaigns.
After working in a Startup, my goal was to experience the bustling life in an agency. In the fashion domain I worked in a full service agency to cover the PR and Social Media department.
During the last years, I have completed several freelance jobs to continuously improve my skills in my field of expertise. Apart from quality content and SEO I also offer Social Media and Influencer Marketing now as a full-time freelancer.