I am Liesa
Social Media Enthusiast and strong believer in "Live and Learn"
Something you should know.
Hi there, I am Liesa, a german freelance copywriter and content marketing expert from Berlin.
Content Marketing is about more than simply writing articles or blog posts. It's a strategy used to target your audience right; it's a marketing approach to attract and retain a clearly defined audience. Copywriting on the other hand is used to finally make the pitch - after having applied your content marketing strategy. That's why both skills go hand in hand. As a copywriter and content marketer I can help you target your audience right. I can help you figure out how to address them, what tone of voice to use best and what kind of content works in your niche. With great copywriting skills we will then be able to make the final pitch.
A few words about myself:
I'm a strong believer in living and learning. In my opinion that's what furthers out of the box thinking and eventually makes you an expert in your field.
I think that expertise derives from two things mainly: ambition and passion. Both are characteristics that describe me very well. I just love what I do and that's what makes it easy to always learn more, do more and get better and better.
By the way, I am a German native speaker but also comfortable in English.
What I offer
A selection of my skills.
A good story connects a company and its customer. I write engaging and on-brand content, which is well-grounded by research and data-analysis if needed.
Social Media means more than scheduling a post once in a while. It's about community engagement, influencers, channel analysis and quality content.
Identifying influencers in a domain is a key aspect to growth. I know what to look for in an influencer to get the best coverage for your company.
Good content has two purposes mainly: being found by Google and connecting company and customer. I make sure not only that your content is found online but also that it sounds great.
Journalist outreach, writing press releases and organizing events are just a few things I learned during my career in PR. Let me help you getting your company's name out there.
One needs to have a large set of skills to grow a business. I think outside of the box to identify the most efficient and effective ways to help you grow your company.
An excerpt of my professional work.
My professional story.
2008 - 2009
Adventures in Australia
Going to Australia after my graduation was perfect for personal growth. I picked up several jobs, travelled around the continent and had a frugal live.
2009 - 2015
Master of Arts
I graduated with a master of arts in applied media research. Primarily the subject statistics gave me a foundation to understand data sets and use them for storytelling.
2012 - 2013
Saxony Medical Association
That's where I first interned in the field of Public Relations. I learned how to write press releases, managing a PR campaign and contributing content in a CMS.
Thailand woke up my interest for Southeast Asia. I enjoy diving into different cultures, to learn about their life and to reflect it on my own life. It shouldn't be my last Asian experience.
2013 - 2015
Online Marketing Agency Wortweiss
The first time I came in touch with self-employment in my field of expertise. In the wortweiss agency I applied a lot of my learnings in SEO and content creation in a practical way.
Fashion Label Avelon
In Amsterdam I interned at the fashion label Avelon. I wanted to be as close as possible to the product. Understanding the mission behind the product makes it possible to write great content and press releases.
Startup Culture at Wimdu
In Berlin I had to experience the startup culture. It was all about working smart to get stuff done. At Wimdu I was responsible for publications, cooperation management and PR campaigns.
After working in a Startup, my goal was to experience the bustling life in an agency. In the fashion domain I worked in a full service agency to cover the PR and Social Media department.
2013 - TODAY
During the last years, I have completed several freelance jobs to continuously improve my skills in my field of expertise. Apart from quality content and SEO I also offer Social Media and Influencer Marketing now as a full-time freelancer.
Be part of my story.
What my clients are saying.
"Creative, passionate and professional. Liesa knows her business. She is easy to work with and delivers quality work, always before deadline. She is a great support for all tasks related to content creation, copywriting and PR."
Head of Brand at Delivery Hero GmbH
"As an external copywriter, Liesa is a great help to the entire team. She has adapted to our brand as well as to our tone of voice and audience extremely fast and has an excellent writing style. She is also able to nail the tone of voice for different online & offline channels, for Sales, and Social Media precisely and to the fullest satisfaction. Liesa is always reliable and does all the tasks quickly and carefully. The cooperation is always uncomplicated and super nice."
Head of Content at Gymondo
"As an external writer, Liesa fits in very well with our brand and target group. She has a natural, modern writing style and writes well-researched blog posts for our online magazine. Working together is productive and enjoyable: Liesa is fast, careful, reliable and totally nice."