Portfolio
An excerpt of my professional work.
Publications
Copywriting and PR
Influencer Marketing
Cooperations
Learning and Teaching
Personal Projects
Hi there, I am Liesa, a twenty-something girl living in Berlin. I’m a content creator, a social media and PR manager and a blogger. My natural curiosity helps me to always be on top of the latest social media trends, new tools and marketing techniques.
I’m a strong believer in living and learning. In my opinion that’s what furthers out of the box thinking and eventually makes you an expert in your field.
I think that expertise derives from two things mainly: ambition and passion. Both are characteristics that describe me very well. I just love what I do and that’s what makes it easy to always learn more, do more and get better and better.
By the way, I am a German native speaker but also comfortable in English.
A good story connects a company and its customer. I write engaging and on-brand content, which is well-grounded by research and data-analysis if needed.
Social Media means more than scheduling a post once in a while. It’s about community engagement, influencers, channel analysis and quality content.
Identifying influencers in a domain is a key aspect to growth. I know what to look for in an influencer to get the best coverage for your company.
Good content has two purposes mainly: being found by Google and connecting company and customer. I make sure not only that your content is found online but also that it sounds great.
Journalist outreach, writing press releases and organizing events are just a few things I learned during my career in PR. Let me help you getting your company’s name out there.
One needs to have a large set of skills to grow a business. I think outside of the box to identify the most efficient and effective ways to help you grow your company.
Copywriting and PR
Cooperations
Personal Projects
Going to Australia after my graduation was perfect for personal growth. I picked up several jobs, travelled around the continent and had a frugal live.
I graduated with a master of arts in applied media research. Primarily the subject statistics gave me a foundation to understand data sets and use them for storytelling.
That’s where I first interned in the field of Public Relations. I learned how to write press releases, managing a PR campaign and contributing content in a CMS.
Thailand woke up my interest for Southeast Asia. I enjoy diving into different cultures, to learn about their life and to reflect it on my own life. It shouldn’t be my last Asian experience.
The first time I came in touch with self-employment in my field of expertise. In the wortweiss agency I applied a lot of my learnings in SEO and content creation in a practical way.
In Amsterdam I interned at the fashion label Avelon. I wanted to be as close as possible to the product. Understanding the mission behind the product makes it possible to write great content and press releases.
In Berlin I had to experience the startup culture. It was all about working smart to get stuff done. At Wimdu I was responsible for publications, cooperation management and PR campaigns.
After working in a Startup, my goal was to experience the bustling life in an agency. In the fashion domain I worked in a full service agency to cover the PR and Social Media department.
During the last years, I have completed several freelance jobs to continuously improve my skills in my field of expertise. Apart from quality content and SEO I also offer Social Media and Influencer Marketing now as a full-time freelancer.